Medist's global expansion is yielding remarkable results, with overseas business surpassing 10 million in just two days.
Release date:
10 Aug,2023
Source:
Recently, Zhejiang Maidesite Medical Device Technology Co., Ltd. released sales figures for its overseas markets during the Members' Day event. The data showed that total sales over the two-day event exceeded 10 million yuan, representing a year-on-year growth of 150%. Notably, export sales of flagship products—led by Maidesite's medical segment—jumped by 264% compared to the same period last year, while exports of the popular Maidesite adjustable-height desk series surged by 145% year-on-year. These figures clearly indicate that Maidesite's product potential is steadily gaining traction in international markets.
Product structure optimization, with foreign trade channels becoming increasingly diversified.
Zhejiang Maidesite has achieved continuous growth in overseas market sales, largely due to its deepened collaborations with international markets in recent years. Through these partnerships, Maidesite has steadily introduced its star products—such as Maidesite standing desks, bathing chairs, and electric wheelchairs—to global audiences. This strategic expansion has not only further optimized Maidesite’s product portfolio in overseas markets but also significantly strengthened its competitive edge. As a result, Maidesite was honored as the "2022 Zhejiang Provincial Cross-Border E-Commerce Export Brand," an accolade officially recognized by the Zhejiang Provincial Department of Commerce.

Medstead Electric Wheelchair
To better adapt to market changes and meet the diverse needs of customers while enhancing competitiveness, Zhejiang Maidesite is actively promoting the diversified development of product categories and distribution channels. Building on more than a decade of robust research and development in the medical and healthcare sector, the company aims to fully leverage the ergonomic and health benefits of its products in home furnishings, making these innovations widely accessible. In addition to rehabilitation and medical devices, Maidesite has strategically positioned electric height-adjustable desks as its core product, expanding into smart home solutions tailored for both residential and office environments. On the global expansion front, Maidesite has established a comprehensive, multi-channel sales network that includes traditional foreign trade, cross-border e-commerce, and independent online platforms—each playing a vital role in reaching international markets. Moving forward, the company will continue to deepen and refine its channel strategies to drive sustained growth and success.

Medistair Electric Lifting Desk
Technological quality upgrades, robust capabilities win widespread acclaim.
The stellar performance of our flagship products in overseas markets is inseparable from Medstar’s robust technological expertise and unwavering commitment to product quality. As a comprehensive technology enterprise integrating R&D, design, intelligent manufacturing, and sales, Zhejiang Medstar consistently adheres to forward-thinking innovation and international standards. Thanks to its dedication to forward-looking R&D, Medstar now boasts over 100 patented technologies and has earned prestigious certifications, including ISO 13485 Medical Device Quality System Certification, ISO 9001 Quality Management System Certification, as well as FDA and CE approvals. Moreover, Medstar has been recognized by the science and technology authorities as a National High-Tech Enterprise and a Specialized, Sophisticated, and Novel Small-to-Medium-Sized Enterprise. It also proudly serves as a National Pilot Demonstration Enterprise for Smart Health & Elderly Care Applications, a National-Level E-Commerce Demonstration Enterprise, and a member organization of the China Association of Rehabilitation Aids and Appliances.

Medist Smart Age-Friendly Bed
After more than a decade of development, Medest has forged a highly standardized and process-oriented growth path. The company boasts a mature, omnichannel presence—spanning both online and offline platforms—as well as diversified market strategies that include cross-border e-commerce and traditional foreign trade businesses, complemented by robust, multi-dimensional marketing capabilities. Notably, its own-brand product "Medest" has emerged as an industry-leading brand in the domestic and international rehabilitation medical device sector. Specifically, its multifunctional nursing beds have maintained the No.1 position in the industry on Tmall for five consecutive years; its smart anti-bedsore mats have claimed the top spot for two straight years; its ergonomic wheelchairs consistently rank within the industry's Top 5; and its multifunctional bathing chairs for seniors have even earned the No.1 spot in the U.S. market.

Maidster Multi-Functional Nursing Bed

Medist Senior Multi-Functional Bath Chair
Deeply cultivating overseas markets and accelerating global R&D deployment
In addition to its technology and quality, Zhejiang Medest's continued growth in overseas sales is also the result of its long-term commitment to an internationalization strategy. To enhance global competitiveness, Zhejiang Medest has consistently adhered to the philosophy of "developing products solely tailored to meet user needs," striving to become a leading global enterprise in rehabilitation medical devices. At the heart of its business model lies the "1+4+N" approach: centered around "home-use rehabilitation medical devices," while expanding into four key areas—rehabilitation care, rehabilitation assistive devices, rehabilitation training, and rehabilitation physiotherapy—and actively exploring innovative technologies and applications in "digital and intelligent health care." Key products include multifunctional electric nursing beds, anti-bedsore air mattresses, ergonomic wheelchairs, walkers, mobility scooters for seniors, multifunctional bathing chairs designed for elderly users, nebulizers, and respiratory masks, among others.
Today, Zhejiang Maidesite products have been exported to more than 50 countries worldwide, with a sales network spanning across five continents. The Maidesite brand has successfully expanded into global markets, covering Europe, America, and Asia—and in key regions like the U.S., Germany, the UK, Japan, and Spain, it has already become a category-leading brand. Looking ahead, Zhejiang Maidesite will steadfastly continue its internationalization strategy, leveraging the strengths of various resources to aggressively seize market opportunities around the world, driving sales to new heights in 2023.
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